The Industrial Supplier
Digital Experience Report
312 OEM procurement and engineering professionals scored how industrial suppliers perform online — and where the gaps are costing you deals.
10 categories. 47 suppliers evaluated. Real buyer expectations vs. what your website actually delivers.
Inside the report
At a glance
Full scorecard unlocked after sign-in.
Who Responded
312 real buyers. No panel bias.
Every respondent is an active procurement or engineering decision-maker at a manufacturing OEM, verified by role and company size.
Title Distribution
Seniority Mix
Geography
Industry Breakdown
Device Distribution
B2B buyers still evaluate suppliers primarily on desktop, but 24% use mobile during initial research.
What Buyers Actually Care About
Digital experience priorities — scored by buyers
How strongly each website category influences the final supplier selection decision, scored 0–100.
Inside the Report
Everything your team needs to act
Six sections covering buyer psychology, competitive analysis, and a clear roadmap for improvement.
Buyer Decision Criteria
What actually drives supplier selection — ranked and weighted by real procurement and engineering teams.
Category-by-Category Scores
How the top 47 industrial suppliers score across 10 digital experience categories.
Best-in-Class Examples
Screenshots and walkthroughs of what a top score looks like in each category.
Gap Analysis
Where the widest gaps exist between what buyers expect and what suppliers deliver.
Competitive Benchmarks
See exactly where your competitors stand — and where you can pull ahead.
Recommended Actions
Prioritized, practical steps your team can take to close the gap and convert more buyers.
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